How to Focus on SEO In 2019

2018 has been a year of chance for search engines and, thus, SEO. Google has now a pretty different approach on how it ranks sites. For instance, Google started using AI for ranking sites. About 30% of all search queries are now handled by AI. Moreover, the presence of many links on a page doesn’t guarantee higher rank for the page anymore.

Having that said, it would be worth mentioning the factors which you may need to keep an eye on in 2019.

Get familiar with structured data

You may not like the idea of creating structured data due to the complications seemingly involved in it but it is actually quite easy to work with. You will just have to look at a good cope of it and understand the logic behind it. To make it work in your scenario, all you have to do is to copy, paste and start working with the structured data.

You may also like to go through a step-by-step guide to learn about how structured data is created, tested and finalized.

Avoiding mistakes related to structured data

The biggest intimidation about working with the structured data is that this process doesn’t tolerate any kind of mistake, or the code will simply not run. But then, narrowing down on the types of mistakes may make the things easier for you. There are 5 types of mistakes that one can make while dealing with the structured data.

• The use of inappropriate structured data
• Mismatch between structured data and on-page content.
• Violation of specific Google’s guidelines.
• Violation of general Google’s guidelines.
• Taking shortcuts

Consider podcast for marketing

An increasingly popular way to consume content is the podcast. Having that said, you will need to look if your potential customers are listening to specific podcasts that are related to your niche. If you have found such customers, if would be easier for you to reach those customers because they already seem interested in what you offer.

Now, it is up to you to develop a strategy of marketing. You can sponsor certain podcasts, or you can simply invest in creating the type of content those listeners may find their interest in.

Focused content

Perhaps one of the biggest mistakes that you can make in 2019 is creating unfocused content. Having that said, you have to make sure that you are working on the creation of focused content. Here is a simple concept that you may like to learn:

“Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a problem, because it scratches an itch. Nobody ever linked to a web page because of its keyword relevance.”

Stay up-to-date

While this is not a specific ‘tip’ to mention, it is surely one of the suggestions that every sincere professional is going to give you. There is only one thing consistent in SEO, i.e. the change. First, you have to make sure that you have set strong base for your SEO and then you should be ready adopt any change in the industry to keep up with the requirements.