2018 has been a year of chance for search engines and, thus,
SEO. Google has now a pretty different approach on how it ranks sites. For
instance, Google started using AI for ranking sites. About 30% of all search
queries are now handled by AI. Moreover, the presence of many links on a page
doesn’t guarantee higher rank for the page anymore.
Having that said, it would be worth mentioning the factors
which you may need to keep an eye on in 2019.
Get familiar with structured data
You may not like the idea of creating structured data due to
the complications seemingly involved in it but it is actually quite easy to
work with. You will just have to look at a good cope of it and understand the
logic behind it. To make it work in your scenario, all you have to do is to
copy, paste and start working with the structured data.
You may also like to go through a step-by-step
guide to learn about how structured data is created, tested and finalized.
Avoiding mistakes related to structured data
The biggest intimidation about working with the structured
data is that this process doesn’t tolerate any kind of mistake, or the code
will simply not run. But then, narrowing down on the types of mistakes may make
the things easier for you. There are 5 types of mistakes that one can make
while dealing with the structured data.
- The use of inappropriate structured data
- Mismatch between structured data and on-page content.
- Violation of specific Google’s guidelines.
- Violation of general Google’s guidelines.
- Taking shortcuts
Consider podcast for marketing
An increasingly popular way to consume content is the
podcast. Having that said, you will need to look if your potential customers
are listening to specific podcasts that are related to your niche. If you have
found such customers, if would be easier for you to reach those customers
because they already seem interested in what you offer.
Now, it is up to you to develop a strategy of marketing. You
can sponsor certain podcasts, or you can simply invest in creating the type of
content those listeners may find their interest in.
Focused content
Perhaps one of the biggest mistakes that you can make in
2019 is creating unfocused content. Having that said, you have to make sure
that you are working on the creation of focused content. Here is a simple
concept that you may like to learn:
“Web pages rank because websites link to those pages.
Websites link to those pages because those pages solved a problem, because it
scratches an itch. Nobody ever linked to a web page because of its keyword
relevance.”
Stay up-to-date
While this is not a specific ‘tip’ to mention, it is surely one
of the suggestions that every sincere professional is going to give you. There
is only one thing consistent in SEO, i.e. the change. First, you have to make
sure that you have set strong base for your SEO and then you should be ready
adopt any change in the industry to keep up with the requirements.
